Client: Land Doc Easy
Location: Bangalore, India
Industry: LegalTech / PropTech / Government Documentation
Services: Landing Page Design, Meta Ads, Google Lead Generation, Conversion Optimization
About the Client
Land Doc Easy is a Bangalore-based online land document delivery platform that helps property owners obtain certified government land records and approvals—including RTC, EC, Mutation Certificates, Building Plan Approvals, and Conversion Copies—without visiting any government office.
Their mission is simple yet powerful:
“To make certified property documents accessible, fast, and hassle-free for every Bangalore resident.”
By offering WhatsApp-based service, doorstep delivery, and a fully verified documentation process, Land Doc Easy bridges the gap between government bureaucracy and modern convenience.
The Challenge
When Land Doc Easy approached The Brand Labs, they had a great service but needed help with digital presence and performance marketing.
Their main challenges included:
- No strong digital funnel or high-converting website to capture leads.
- Lack of trust signals and clarity on how their service worked.
- Difficulty explaining their multi-document offering in a simple, visual way.
- Inefficient ad spend with high CPL (Cost Per Lead) from generic campaigns.
The goal was to build credibility, clarity, and conversion — all in one seamless digital experience.
Our Approach
1. Landing Page Design & Copywriting
We built a fast-loading, high-conversion landing page optimized for local SEO and lead generation.
The design followed a clear, user-first flow:
- Headline with strong benefit (“Get Certified Land Documents Delivered Across Bangalore”).
- Clear Call-to-Action (CTA) repeated across sections (“Request Documents Now”).
- Visual icons for each service category (RTC, EC, Mutation, Approvals, etc.).
- WhatsApp + Form integration for frictionless lead capture.
- Social proof through customer reviews, stats, and service coverage.
- Trust badges (“Certified & Legal,” “7-Day Delivery,” “Bangalore Only Service”).
Every content block was designed for clarity, reassurance, and action — creating instant credibility for a new brand.
2. Meta & Google Lead Campaigns
We designed integrated lead-generation campaigns targeting Bangalore homeowners, real estate agents, and property buyers.
Meta Campaigns:
- Localized ad creatives with maps, Bangalore landmarks, and “Get Documents in 7 Days” callouts.
- Multiple ad sets segmented by document type (EC, RTC, Mutation) and intent.
- Lead Forms + WhatsApp Click-to-Chat ads for instant communication.
Google Ads Campaigns:
- High-intent search campaigns around “get EC online Bangalore,” “RTC certificate Bangalore,” and “mutation certificate online.”
- Smart bidding and negative keyword filtering to maximize ROI.
- Location extensions and call-only ads for fast conversions.
Together, these campaigns built a performance ecosystem with Google capturing active intent and Meta amplifying awareness and trust.
3. Optimization & Tracking
We integrated Google Tag Manager, Pixel tracking, and event-based analytics to monitor lead form submissions, WhatsApp clicks, and conversion rates in real time.
Weekly A/B testing on:
- Headlines and hero CTAs.
- WhatsApp vs Form-first lead capture flows.
- Local-language ad variations (Kannada + English).
This iterative optimization reduced lead costs and improved lead quality dramatically.
The Results
| Metric | Result Achieved |
| Campaign Duration | 5 Months |
| Total Leads Generated | 5,700+ verified leads |
| Average CPL (Meta) | ₹62 per lead |
| Average CPL (Google) | ₹88 per lead |
| Conversion Rate (Lead → Customer) | 14.3% |
| Website Conversion Rate | 7.8% |
| Return on Ad Spend (ROAS) | 5.2x overall ROI |
The landing page and ad system together created a fully automated sales funnel, generating consistent daily inquiries via WhatsApp and web forms.
Client Impact
- Land Doc Easy saw a 80% increase in weekly leads within the first month.
- The brand now receives over 15 new leads daily, entirely from digital channels.
- Customer satisfaction and trust grew significantly due to clear communication and verified service promises.
- The campaign’s performance helped the brand expand from Bangalore City to Bangalore Rural seamlessly.
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